Building a $1B+ content-led business
"Make once, monetise many"
❓if content works in one format (eg, podcast, audiobook, ebook) can you flip it into something bigger (tv, film, franchise, expanding the service overseas)? What kind of talent and ops do you need to make that happen?
❓what are your revenue streams for commercialising the content and how does this interplay with the product, CX and distribution strategy
❓is it content that travels - why/why not?
❓if the content works for an audience in Brazil and you have conviction it could resonate with audiences elsewhere, what do you need to do to re-record or re-cast the content idea for a new audience?
❓how do you create a pipeline for making better bets, more often, in multiple formats?
❓to make this happen in more countries, what operations/support do you need where to make that happen?
❓to build out that larger presence, how do you go about that and what hidden costs/implications/strategy and culture challenges need to be figured out and how do you sequence that?
❓to reach audiences in new places - is it a medium awareness issue, a brand awareness issue or something else? How to you penetrate a market segment quicker?
There’s ways to achieve all of this, but it’s hard (and sometimes messy). Experience partnered with purpose and a well thought out strategy is 🔥.
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